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in principles of marketing
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we will examine the various priciples of marketing and the extent to which they are applicable,
both to your organisation, as well as in your particular market. In addition, we will differentiate between the various
products, and highlight any that require a different marketing approach to others. It is important to realise that a successful
marketing approach in one market, may be totally futile in another. In any given country, we have to examine the business,
culture and political environment which exists before being able to isolate the marketing technique which may be successfully implemented
for a certain product and/or service.
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we will have to examine how certain people react to certain services, and products. More importantly,
we will identify the consumer decision making process in buying a particular product and/or service, and determine
what motivates a consumer to buy a good or service and what differentiates similar products in the eyes of a consumer.
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in consumer behavior
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in international marketing
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we will look at the problems encountered by large organisations when penetrating into foreign markets. In an era
where Companies are able to penetrate into foreign markets, and where International barriers are diminishing, it is of utmost importance
to be able to identify the economic, cultural as well as historical impediments which may exist and which may hamper an entry into a foreign market.
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Head Offices: Eurosure Tower, 5 Limassol Avenue, 2112 Aglantzia, Nicosia, Cyprus Postal Address: P.O.Box 21961, 1515 Nicosia, Cyprus E-Mail: info@esitc.com Telephone: (357) 2 332924 Telefax: (357) 2 333637 |
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